With the publication, the realization of communication measures takes place. It is accompanied by active listening and observing. Thus, it is ensured that the planned messages are understood, desired effects obtained and possibilities for improvement early on recognized. To achieve this, surveys can be accomplished, mailboxes or on-line FAQs as well as personal discussions be arranged. Then, the insights are built directly into the current communication. This can happen several times.
Meaning design is based on mutual communication. This means that active discussions with target groups are intended. Difficulties are immediately identified by listening consciously and making corrections, before they become large problems. The learning curve rises from measure to measure steeply upward. This is reached by the fact that meanwhile the audience is understood better and better and communication measures become more accurately planned. Perceiving is the preparation for the next stage of support - Understand.