Meaning design is the conscious process of need-oriented development, production and adjustment of form, function and semantics of meaning with the elements purport, expression, significance and activity. A goal is improved communication by conscious designing of meaning.
Meaning design concerns
Organization, strategy and governance development,
as well as other areas during idea development, communication management and business organization.
In all application areas, meaning design supports the respective activities and ensures target achievement. The central question of meaning design is: What actually means that?