The main interest of formulating is the target-group-oriented formatting of the concept. For this purpose, the target group is identified, described and profiled as well as informing and information needs determined. Based on the determined requirements a communication plan is provided and decided. This offers an overview of all planned communication measures. These can be publications, meetings or events. The individual measure follows this schedule during the conversion.
Conscious planning of communication is often limited to internal communication departments. Meaning design makes these aspects in business and project business a tool for everybody. The formulation is the basis for publication and observation of the audience reception – Perceive.