Concepts describe alternatives for the realization of a topic. The components that are relevant for conversion are described in a structured way. The substantial elements are short description, scope, procedure, SWOT (strengths/ weaknesses and opportunities/ risks), expenditure/benefit as well as a topic evaluation. Emphasis is on a, objective description of the elements, which are put together in concept alternatives. From these the favorite is selected. The elaboration of the different perspectives leads to a more comprehensive view of the solution field. Thus, the viability increases of eventually selected alternative.
Even if pragmatic working styles arrive faster into realization, the risk increases by the lack of a comprehensive concept to have to do time-consuming adjustments in later phases. This expenditure of additional adjustments exceeds the efforts of an early concept development by far the original effort. The understanding and the benefit of this frontloading have made their rounds within technical areas. In management areas, it is still favored to choose blind actionism over a structured procedure. Which finally leads to a high degree of failed projects and continuous request for standards? In the context of meaning design, a concept that covers most of the aspects is a perfect basis for communication and business designing.