Activities represent statements by appropriate behavior or doing. This can be causes, actions and results. Causes explain for example triggers, reasons and origins of a statement. Actions are described by a certain choice of word e.g. request to do something, as well as the implicit estimate of the quality of the statement - ‚I believe’, ‚we assume’ or ‚we are sure’. Results are future effects based on the statement (e.g. implications, consequences, influence).
In Meaning Design the derivation of facts, the respective interpretation styles and consequences are an element that strengthen messages and increases acceptance. The core question is: What happened, happens and will happen?